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From bartering ice cream for meals to a $125M business: How Jeni’s founder launched her sweet treat empire

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Jeni Britton eats a pint of brown butter almond brittle ice cream every week. It’s a fitting ritual for the 51-year-old founder of the eponymous Jeni’s Splendid Ice Cream, who transformed a $40,000 bank loan into a multi-million dollar dessert operation. The company says it generated over $125 million in revenue in 2023, with products in more than 12,500 retail locations and more than 80 standalone shops nationwide. Britton’s latest venture, Floura, which sells fiber-rich fruit bars made from upcycled food trimmings like watermelon rinds and apple cores, has so far raised approximately $2 million to bring the product to market since its 2024 launch, according to Britton. 

Britton attributes the ice creamery’s growth to lessons learned through setbacks and resilience. “You learn really deeply by doing and by failing,” she says. 

In 1996, she left The Ohio State University, where she was studying fine arts, to open a scoop stand, handcrafting and serving her creations at a farmer’s market in Columbus, Ohio. The shop struggled financially. At times, Britton was so strapped for cash that she bartered her ice cream with fellow vendors for meals to eat. Yet it was at her ice cream stand that she developed her first breakout flavor: salty caramel, which attracted customers from neighboring states. Though the venture ultimately closed in 2000 due to insufficient sales, Britton says she gained invaluable insights into flavor development and innovation, customer service, and brand loyalty.

Determined to refine her rudimentary culinary skills and perfect her product, Britton enrolled in an ice cream-making course at Penn State and volunteered at dairy farms to deepen their understanding of the science behind ice cream. With no formal business education, she relied on self-teaching and business books to develop, which would later shape Jeni’s.

Two years later, she was ready to try entrepreneurship again. This time around, she had a more sophisticated business model. She took out a $40,000 small business loan, cosigned by her then-boyfriend, and began offering a mix of seasonal and year-round flavors. In six years,  Britton expanded Jeni’s to four brick-and-mortar shops, launched e-commerce shipping, and established a wholesale operation. By 2009, however, as production, distribution, and sales grew increasingly complex, she recognized the need for experienced leadership. To take Jeni’s to the next level, she made the pivotal decision to hire a CEO.

“In different eras of different companies, you need different leaders,” she explains. Her strengths lay in flavor innovation, creative marketing, and customer insights—not in finance, accounting, or human resources. To bridge that gap and propel Jeni’s growth, she appointed John Lowe, a seasoned executive with leadership experience at General Electric, as CEO.

Lowe’s business acumen proved critical, particularly during a 2015 listeria outbreak that forced Jeni’s to shift focus from Britton’s creative and culinary strengths to crisis management, financial strategy, and technical operations. The outbreak led to a complete overhaul of the company’s safety protocols, the temporary closure of all 21 stores, and the destruction of 265 tons of ice cream. Lowe helped secure a $1.5 million loan from a loan agency in Ohio that invests in businesses working with underserved communities, preventing financial collapse. In total, the company spent more than $2.7 million to navigate the recall and implement sweeping operational changes. These included restructuring its Columbus, Ohio, production facility to reduce cross-contamination, moving fresh fruit and vegetable processing to a separate facility, and testing every batch of ice cream for safety.

The crisis marked a turning point for Britton, forcing her to confront her own leadership challenges—particularly her reluctance to take charge and communicate with clarity and authority. Recognizing these gaps, she hired an executive leadership coach to teach her how to wield her influence to foster accountability, transparency, and collaboration. 

“I’m a Midwesterner, and I really do like trusting people,” she says. “But I learned that I needed to stand up and, when I believed something and when I thought something, that I needed to be heard.”

Britton believes self-awareness is essential for leaders to drive innovation and growth.

She points to Jeni’s current CEO, Stacy Peterson, as proof of this philosophy. Peterson, who played a pivotal role in Wingstop’s rapid expansion as chief technology officer, took the helm at Jeni’s in late 2022. As a newcomer to the ice cream industry, Peterson’s first order of business was to deepen her understanding of the craft. She studied the chemistry of ice cream and dairy science at Ohio State while immersing herself in scoop shops to connect with customers firsthand. Self-awareness often demands making tough decisions, too. 

For Britton, it meant stepping back from Jeni’s day-to-day operations during the COVID-19 pandemic. Years of relentless dedication had taken a toll on her physical and mental health, leaving her exhausted and with little left to give. She also realized that her deep involvement as a founder—and perfectionism to a fault—was limiting the company’s growth.

“The airplane was built, and if I kept tweaking it, it was just going to stay on the ground, not living up to its potential,” she says.  

For Jeni’s to evolve, Britton had to let go. She believes ego is often the greatest barrier for leaders facing a similar crossroads.

“People think they’re so great that when they leave, there’s going to be a hole that can’t be filled,” she says. “No matter how important the person is, the hole always gets filled. And frankly, it’s always better.”

This story was originally featured on Fortune.com

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Meet LaFawn Davis: A C-suite executive at Indeed who dropped out of college and proved you don’t need a degree to land a top job

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When LaFawn Davis was growing up, she didn’t dream of becoming an astronaut, a doctor, or a teacher…she dreamed of becoming the CEO of seven companies, at once.

This ambition inspired a strong work ethic, one that propelled Davis into the workforce at 14, when she took her first job at a Black-owned flower shop in her hometown of San Jose, California. And once she started working, she never stopped.

Despite her strong work ethic, Davis—who landed her current job as Indeed’s chief people and sustainability officer in May 2024—told HR Brew that her career hasn’t always been smooth, in part because she didn’t have a bachelor’s degree.

“I was told that because I didn’t have a college degree, there were certain roles I couldn’t go for. I was a believer that, regardless of what the job description says, if I felt like I could do it, I would go for it anyway,” Davis told HR Brew.

But she isn’t the only HR pro without a bachelor’s degree. Just 31% of people pros in the US have achieved that level of education, according to an HR Brew/Harris Poll survey conducted in September. Some 12% have an associate’s degree, while 30% have a high school diploma and 8% have less. Meanwhile, 18% have a graduate degree.

Davis shared with HR Brew how she climbed the corporate ladder without a four-year college degree.

Career journey. After graduating high school, Davis enrolled at San José State University. But she said she found herself skipping classes to go to work and decided to drop out and join corporate America. She worked in operational roles at startups during the dotcom era, but when that bubble burst in 2000, she lost her job. And without a bachelor’s degree, Davis said she was turned away from new opportunities.

So at 22, with a newborn to care for, she made the difficult decision to move home with her parents. But she was still determined to rejoin the corporate workforce and fulfill her childhood dream of becoming an executive.

During those post-dotcom years, Davis said she leaned heavily on her network of corporate contacts, who helped her find work as a claims adjustor, executive assistant, and chief of staff. Each role taught her a new admin or people skill. Then, in 2005, she got her big break—she was hired as a program specialist at Google, where she would work for eight years, ending her tenure as its HR business partner for diversity and inclusion.

“I really focus[ed] on a lot of HR programs and initiatives and how diversity, equity, inclusion can be woven throughout the whole process of the employee life cycle,” she said. “I really loved it, and I thought I found what my career path was going to be, as opposed to a job. I felt like I was actually embarking upon a career.”

After Google, Davis said she played a game of “tech company roulette,” moving between employee experience and DEI roles at firms including Yahoo!, eBay, and Paypal. In 2019, nearly 15 years into her HR career, she landed at Indeed as a VP of diversity, inclusion, and belonging.

Skills-first is the future. Davis said she was lucky to have had so many opportunities to break into corporate America without a bachelor’s degree, and wishes the skills-based hiring her employers practiced were more common.

“The skills-first movement is not anti-college degree at all…It is more that a college degree is just not the only route to gaining skills, and helping both people and companies understand what it means to hire for skills,” she said.

Davis said she used to be “ashamed” that she didn’t have a four-year college degree. Nowadays, she enjoys sharing her story, and uses it to inform her work at Indeed, where she strives to make the application process easier for candidates by encouraging companies to adopt a skills-first approach.

“One of the things that I said when I came into Indeed was, ‘We need to drink our own champagne…Whatever we’re going to ask other companies to do, we need to do it ourselves,” she said, adding that Indeed dropped college-degree requirements from its corporate job postings in 2022, and calls itself a fair chance employer.

“I won’t be the CEO of seven consecutive companies at the same time,” she said, but “becoming part of the C-suite, knowing along the journey that I don’t have a college degree, has been a great space of inspiration for others to know they could do the same.”

This report was written by Mikaela Cohen and was originally published by HR Brew.

This story was originally featured on Fortune.com

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Meet LaFawn Davis: A C-suite executive at Indeed who dropped out of college and proved you don’t need a degree to land a top job

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When LaFawn Davis was growing up, she didn’t dream of becoming an astronaut, a doctor, or a teacher…she dreamed of becoming the CEO of seven companies, at once.

This ambition inspired a strong work ethic, one that propelled Davis into the workforce at 14, when she took her first job at a Black-owned flower shop in her hometown of San Jose, California. And once she started working, she never stopped.

Despite her strong work ethic, Davis—who landed her current job as Indeed’s chief people and sustainability officer in May 2024—told HR Brew that her career hasn’t always been smooth, in part because she didn’t have a bachelor’s degree.

“I was told that because I didn’t have a college degree, there were certain roles I couldn’t go for. I was a believer that, regardless of what the job description says, if I felt like I could do it, I would go for it anyway,” Davis told HR Brew.

But she isn’t the only HR pro without a bachelor’s degree. Just 31% of people pros in the US have achieved that level of education, according to an HR Brew/Harris Poll survey conducted in September. Some 12% have an associate’s degree, while 30% have a high school diploma and 8% have less. Meanwhile, 18% have a graduate degree.

Davis shared with HR Brew how she climbed the corporate ladder without a four-year college degree.

Career journey. After graduating high school, Davis enrolled at San José State University. But she said she found herself skipping classes to go to work and decided to drop out and join corporate America. She worked in operational roles at startups during the dotcom era, but when that bubble burst in 2000, she lost her job. And without a bachelor’s degree, Davis said she was turned away from new opportunities.

So at 22, with a newborn to care for, she made the difficult decision to move home with her parents. But she was still determined to rejoin the corporate workforce and fulfill her childhood dream of becoming an executive.

During those post-dotcom years, Davis said she leaned heavily on her network of corporate contacts, who helped her find work as a claims adjustor, executive assistant, and chief of staff. Each role taught her a new admin or people skill. Then, in 2005, she got her big break—she was hired as a program specialist at Google, where she would work for eight years, ending her tenure as its HR business partner for diversity and inclusion.

“I really focus[ed] on a lot of HR programs and initiatives and how diversity, equity, inclusion can be woven throughout the whole process of the employee life cycle,” she said. “I really loved it, and I thought I found what my career path was going to be, as opposed to a job. I felt like I was actually embarking upon a career.”

After Google, Davis said she played a game of “tech company roulette,” moving between employee experience and DEI roles at firms including Yahoo!, eBay, and Paypal. In 2019, nearly 15 years into her HR career, she landed at Indeed as a VP of diversity, inclusion, and belonging.

Skills-first is the future. Davis said she was lucky to have had so many opportunities to break into corporate America without a bachelor’s degree, and wishes the skills-based hiring her employers practiced were more common.

“The skills-first movement is not anti-college degree at all…It is more that a college degree is just not the only route to gaining skills, and helping both people and companies understand what it means to hire for skills,” she said.

Davis said she used to be “ashamed” that she didn’t have a four-year college degree. Nowadays, she enjoys sharing her story, and uses it to inform her work at Indeed, where she strives to make the application process easier for candidates by encouraging companies to adopt a skills-first approach.

“One of the things that I said when I came into Indeed was, ‘We need to drink our own champagne…Whatever we’re going to ask other companies to do, we need to do it ourselves,” she said, adding that Indeed dropped college-degree requirements from its corporate job postings in 2022, and calls itself a fair chance employer.

“I won’t be the CEO of seven consecutive companies at the same time,” she said, but “becoming part of the C-suite, knowing along the journey that I don’t have a college degree, has been a great space of inspiration for others to know they could do the same.”

This report was written by Mikaela Cohen and was originally published by HR Brew.

This story was originally featured on Fortune.com

Continue Reading

Tech News

Meet LaFawn Davis: A C-suite executive at Indeed who dropped out of college and proved you don’t need a degree to land a top job

Published

on

By

When LaFawn Davis was growing up, she didn’t dream of becoming an astronaut, a doctor, or a teacher…she dreamed of becoming the CEO of seven companies, at once.

This ambition inspired a strong work ethic, one that propelled Davis into the workforce at 14, when she took her first job at a Black-owned flower shop in her hometown of San Jose, California. And once she started working, she never stopped.

Despite her strong work ethic, Davis—who landed her current job as Indeed’s chief people and sustainability officer in May 2024—told HR Brew that her career hasn’t always been smooth, in part because she didn’t have a bachelor’s degree.

“I was told that because I didn’t have a college degree, there were certain roles I couldn’t go for. I was a believer that, regardless of what the job description says, if I felt like I could do it, I would go for it anyway,” Davis told HR Brew.

But she isn’t the only HR pro without a bachelor’s degree. Just 31% of people pros in the US have achieved that level of education, according to an HR Brew/Harris Poll survey conducted in September. Some 12% have an associate’s degree, while 30% have a high school diploma and 8% have less. Meanwhile, 18% have a graduate degree.

Davis shared with HR Brew how she climbed the corporate ladder without a four-year college degree.

Career journey. After graduating high school, Davis enrolled at San José State University. But she said she found herself skipping classes to go to work and decided to drop out and join corporate America. She worked in operational roles at startups during the dotcom era, but when that bubble burst in 2000, she lost her job. And without a bachelor’s degree, Davis said she was turned away from new opportunities.

So at 22, with a newborn to care for, she made the difficult decision to move home with her parents. But she was still determined to rejoin the corporate workforce and fulfill her childhood dream of becoming an executive.

During those post-dotcom years, Davis said she leaned heavily on her network of corporate contacts, who helped her find work as a claims adjustor, executive assistant, and chief of staff. Each role taught her a new admin or people skill. Then, in 2005, she got her big break—she was hired as a program specialist at Google, where she would work for eight years, ending her tenure as its HR business partner for diversity and inclusion.

“I really focus[ed] on a lot of HR programs and initiatives and how diversity, equity, inclusion can be woven throughout the whole process of the employee life cycle,” she said. “I really loved it, and I thought I found what my career path was going to be, as opposed to a job. I felt like I was actually embarking upon a career.”

After Google, Davis said she played a game of “tech company roulette,” moving between employee experience and DEI roles at firms including Yahoo!, eBay, and Paypal. In 2019, nearly 15 years into her HR career, she landed at Indeed as a VP of diversity, inclusion, and belonging.

Skills-first is the future. Davis said she was lucky to have had so many opportunities to break into corporate America without a bachelor’s degree, and wishes the skills-based hiring her employers practiced were more common.

“The skills-first movement is not anti-college degree at all…It is more that a college degree is just not the only route to gaining skills, and helping both people and companies understand what it means to hire for skills,” she said.

Davis said she used to be “ashamed” that she didn’t have a four-year college degree. Nowadays, she enjoys sharing her story, and uses it to inform her work at Indeed, where she strives to make the application process easier for candidates by encouraging companies to adopt a skills-first approach.

“One of the things that I said when I came into Indeed was, ‘We need to drink our own champagne…Whatever we’re going to ask other companies to do, we need to do it ourselves,” she said, adding that Indeed dropped college-degree requirements from its corporate job postings in 2022, and calls itself a fair chance employer.

“I won’t be the CEO of seven consecutive companies at the same time,” she said, but “becoming part of the C-suite, knowing along the journey that I don’t have a college degree, has been a great space of inspiration for others to know they could do the same.”

This report was written by Mikaela Cohen and was originally published by HR Brew.

This story was originally featured on Fortune.com

Continue Reading

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