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A 25-year-old content creator turned a layoff into an opportunity. Now an influencer on LinkedIn, she says the platform can be more profitable than TikTok

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  • Valerie Chapman, a 25-year-old LinkedIn content creator, says the platform can be just as lucrative as TikTok—though many still see it as just “a place to apply for a job.” Influencers can build a personal brand, create digital products, and establish brand partnership. 

Influencing is a crowded market, with millions of creators pushing products and collaborations across TikTok and Instagram. But they could be overlooking a platform that one influencer says is an untapped goldmine

“For me, LinkedIn has just as good, if not better, of an infrastructure for creators to make money than TikTok,” Valerie Chapman, 25, a self-employed content creator and creative agency co-founder, tells Fortune.

Chapman, who had previously worked in advertising and content creation, says her LinkedIn career is why she no longer holds a corporate job. Two layoffs inspired her to pivot. And luckily, she brought some experience with her to the platform, as a previous social media management employer had asked her to become a LinkedIn thought leader in order to bring in sales. After she was let go in October 2023, LinkedIn influencing became her new hustle. She now has over 16,000 followers on the platform, with posts that reel in thousands of likes.  

“We’re in the creator economy,” Chapman says, adding that people are using AI to help scale content to their individual communities. “None of that was on my radar until I got into the world of LinkedIn, and really started investigating how other solopreneurs were leveraging their personal brands and monetizing.”

While content creators can build their brand and following on any platform, Chapman says the professional social media platform is particularly rife with opportunity. Influencers who turn to it could score big bucks among a new niche audience—and more people are catching on, with LinkedIn even creating its own “Top Voices” category for the most influential creators on the platform. 

“I would actually say LinkedIn is the most powerful in terms of monetizing your personal brand. No one’s talking about it in that way,” she says. “I just think that right now, so many people see LinkedIn as [just]…a place to apply to a job.”

LinkedIn is being overlooked—but it can be highly lucrative

Unlike TikTok, LinkedIn doesn’t pay creators for how much engagement they get on their posts. But there are other ways to cash in on the platform, Chapman explains. 

“There’s no creator fund, but there’s other ways to monetize, like digital products, which I’m working on. Right now my primary income streams are brand partnerships, primarily with tech companies,” she says. “If you put on a sales hat, there’s tremendous amounts of opportunity on LinkedIn, especially because of the video feature that has just been incorporated in the last year or so.”

Chapman has developed a client roster by cold-calling brands to be incorporated into one of her LinkedIn videos—including her “Gen Z Woman in Business” series. She also says creators can build courses and other digital products—like business workshops or E-books on their area of expertise—that, once distributed, can bring in passive income.

And when clients do take interest, there’s an opportunity to set higher rates.

“You can actually charge more in brand partnerships on LinkedIn than other platforms, because your audience is a bunch of professionals—oftentimes CEOs and founders,” Chapman says. “So you can charge a premium for that kind of audience as well.”

After four months of hard work growing her presence online, LinkedIn noticed her, and invited to visit the company’s NYC office. She toured the office and had conversations with LinkedIn’s team on the future of work and digital influence. Receiving that recognition was a strong sign she should keep going.

Chapman says she’s since made significant headway as a creator who can now support herself, earning about $10,000 a month by dishing out advice and think pieces on personal brands and AI to her thousands of followers

“I will say it took about three or four months to really build an infrastructure where the deals were coming in. It wasn’t like, ‘You got money right away,’” she says. “Once you start emailing people and you have an audience, then you can get to closing a brand partnership fairly easily, if you really dedicate your time to it.”

This story was originally featured on Fortune.com

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Rheinmetall’s stock has soared over 1,000%, and the German defense giant sees growth ‘that we have never experienced before’

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  • German defense contractor Rheinmetall’s stock price has skyrocketed more than 1,000% since Russia invaded Ukraine in 2022. As the EU plans a €800 billion boost in defense spending, Rheinmetall expects growth to remain strong.

German defense contractor Rheinmetall sees unprecedented gains ahead as Europe embarks on a massive military buildup, even after reporting already-strong growth.

Headquartered in Düsseldorf, Germany, the company reported 2024 total revenue of €9.8 billion on Wednesday, up 36% from 2023. The defense business led the company’s sales growth last year, surging 50% to €7.6 billion. Additionally, the backlog increased 44% to €55 billion a new record high.

Last year’s growth was helped by Europe’s continued military aid for Ukraine. Since Russia invaded Ukraine in 2022, Rheinmetall’s stock price has climbed more than 1,000%.

Meanwhile, the European Union recently announced plans to increase its defense spending by €800 billion ($867 billion) as historic US allies seek to take more responsibility for their security.

“An era of rearmament has begun in Europe that will demand a lot from all of us,” CEO Armin Papperger said in a statement. “However, it also brings us at Rheinmetall growth prospects for the coming years that we have never experienced before.”

For this year, Rheinmetall expects total sales to increase 25%-30% and defense sales to climb 35%-40%. While those numbers would fall short of 2024’s, actual sales by the end of the year could turn out to be even bigger.

Rheinmetall noted in its report the outlook does not take into account “geopolitical developments in recent weeks,” saying updates to its forecasts could come later as requirements of its military customers become clearer.

“With a 50% sales growth in the defence business, Rheinmetall is on its way from being a European systems supplier to a global champion,” Papperger said. 

In recent years, the European leader in munition production invested nearly €8 billion in new manufacturing facilities, acquisitions, and supply-chain security. In January, Rheinmetall announced it acquired a majority share in a Bavarian software developer that specializes in digitizing warfare.

In addition to manufacturing missiles and bombs, Rheinmetall also makes tanks, air-defense systems, and autonomous ground vehicles. Most notably, it produces the Panther KF51 main battle tank. A major supplier to Ukraine, Rheinmetall has plants in the war-torn country along with Lithuania, Hungary, and Romania.

Additionally, the company looks to continue its growth in Germany and is reportedly interested in a Volkswagen plant in Osnabrük. 

On Wednesday, Papperger said the facility would be “very suitable” for the company’s expansion plans and would be more affordable than building a factory from the ground up. 

Papperger cautioned that while there was no concept for Rheinmetall to move onto Volkswagen’s turf, things could still move quickly.

“One thing is clear: before I’ll build a new tank factory in Germany, we’ll of course take a look at it,” he said.

This story was originally featured on Fortune.com

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Wall Street’s recession odds are starting to look like a coin flip as Trump refuses to back down on his trade war 

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  • Wall Street is raising the probability that the US economy will slip into a recession, with some economists seeing 50-50 odds. That’s as President Donald Trump shows no signs of backing down on his aggressive tariff plans, including reciprocal duties set to take effect in a few weeks.

The likelihood that the US economy will slip into a recession is rising on Wall Street, with some economists even seeing 50-50 odds.

JPMorgan chief economist Bruce Kasman told reporters in Singapore on Wednesday that he now sees a roughly 40% recession risk, up from about 30% at the start of the year.

But he added that recession odds would rise to 50% or above if President Donald Trump’s planned reciprocal tariffs, which are due to take effect April 2, meaningfully come in to force.

“If we would continue down this road of what would be more disruptive, business-unfriendly policies, I think the risks on that recession front would go up,” Kasman said.

Meanwhile, former Treasury Secretary Larry Summers warned that the chances of a recession are about 50%, citing Trump’s tariffs, immigration crackdown, and mass federal layoffs, which are combining to cause sharp reductions in consumer and business spending plans.

When economic forecasts start being revised in a certain direction, there tends to be momentum, he told Bloomberg TV on Tuesday. And all the revisions are going toward less growth.

“I think we’ve got a real uncertainty problem,” Summers added. “I think it’s going to be hard to fix that. And we’re looking at a slowdown relative to what was forecast almost for sure and serious near-50% prospect of recession.”

Moody’s Analytics chief economist Mark Zandi raised his recession odds to 35% from 15% at the start of the, citing tariffs.

But if Trump follows through with his tariff plans and stays there for more than a few months, that would be enough to push the economy into recession, he told Bloomberg TV on Wednesday.

For now, he has hope that negotiations will lead to tariffs getting reeled back in, which is keeping his forecast below 50%.

“But I don’t say that with any confidence with each passing day,” Zandi said. “And of course, the uncertainty around all of this is doing damage.”

In fact, surveys of consumers and businesses show that they are turning increasingly gloomy about the economy amid tariff uncertainty and mass federal layoffs. Even executives in deep-red states that voted for Trump say seeing business conditions are collapsing.

Elsewhere on Wall Street, recession probabilities aren’t as high, but they are rising sharply. Market gurus Ed Yardeni and Eric Wallerstein said earlier this month that they see odds of a bear market and a tariff-induced recession at 35%, up from 20%.

And Allianz chief economic advisor Mohamed El-Erian lifted his recession probability to 25%-30% from 10% at the beginning of the year.

Treasury Secretary Scott Bessent was asked on NBC’s Meet the Press on Sunday if he could guarantee there won’t be a recession, and he replied that there are no guarantees, adding that his earlier comment of an economic adjustment doesn’t mean there has to be a recession.

“But I can tell you that if we kept on this track, what I could guarantee is we would have had a financial crisis,” he said. “I’ve studied it. I’ve taught it. And if we had kept up at these spending levels, that everything was unsustainable. So we are resetting and we are putting things on a sustainable path.”

For his part, Trump last weekend refused to rule out a recession, causing stocks to dive, then said days later that he doesn’t see one coming. But Trump isn’t budging on his trade policies, saying Thursday that “I’m not going to bend at all.”

And when asked about the sharp dive in approval in a recent CNN poll on how Americans view Trump’s handling of the economy, the White House defended his economic plans and pointed to his record during his first term.

“Since President Trump was elected, industry leaders have responded to President Trump’s America First economic agenda of tariffs, deregulation, and the unleashing of American energy with trillions in investment commitments that will create thousands of new jobs,” spokesman Kush Desai said in a statement. “President Trump delivered historic job, wage, and investment growth in his first term, and is set to do so again in his second term.”

This story was originally featured on Fortune.com

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Baidu releases reasoning AI model to take on DeepSeek

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Baidu Inc. released a new artificial intelligence model that articulates its reasoning, in an apparent bid to regain momentum against up-and-coming rivals like DeepSeek.

The Ernie X1 model by China’s internet search leader works similarly to DeepSeek R1 — which shocked Silicon Valley by offering comparable performance to the world’s best chatbots at a fraction of their development cost. Baidu’s reasoning model excels in areas like daily dialogs, complex calculations and logical deduction, it said in a statement Sunday.

Baidu also upgraded its flagship foundation model to Ernie 4.5. It immediately made all tiers of its service  — including the X1 model — free for its chatbot users, several weeks than earlier previously planned. 

The Beijing-based company was the first in China’s trillion-dollar tech sector to launch a chatbot modeled after OpenAI’s ChatGPT, but rival chatbots from ByteDance Ltd. and Moonshot AI soon took over in popularity. Open-sourced models like Alibaba’s Qwen and then DeepSeek gained greater recognition within the global developer community.

Ernie 4.5 outperforms OpenAI’s latest GPT 4.5 in text generation, Baidu said, citing several industry benchmarks.

Baidu has declared that it will make Ernie AI models open-source from June 30, representing a major strategic shift after the rise of DeepSeek. It also integrated the R1 model into its search engine — its bread-and-butter business.

The generative AI boom showed up in Baidu’s December-quarter results via a 26% jump in cloud revenue. That rise, driven by services provided to developers chasing computing power, was overshadowed by weak advertising sales amid China’s economic malaise.

Baidu concluded last month a drawn-out deal to acquire the YY Live streaming platform Joyy Inc. The $2.1 billion takeover released some $1.6 billion that Baidu previously deposited into escrow accounts, which it plans to invest into AI and cloud infrastructure.

This story was originally featured on Fortune.com

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