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This millennial AI CEO works with Ebay and has just raised millions for her start-up—unlike tech bros she doesn’t use futuristic gadgets calling them mostly ‘useless’ 

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Being in the C-suite is a high-pressure job with long hours, broad responsibilities, and intense scrutiny. But what is it like to be a top executive when you’re off the clock?

Fortune’s series, The Good Life, shows how up-and-coming leaders spend their time and money outside of work.


Today we meet the co-founder and CEO of Faircado, Evolena de Wilde.

The 31-year-old entrepreneur based out of Berlin got her start in the high-energy startup world, working at burgeoning tech companies for five years before starting her own venture. She’s held professional stints at airline passenger compensation company Airhelp, and community-centric skincare brand HelloBody

In 2022, she launched AI-powered second-hand shopping assistant Faircado with her friend Ali Nezamolmaleki. The advanced tech scans product images to connect users with the best second-hand purchasing options, aggregating information from different online marketplaces. It was voted the Product of the Day on Black Friday in 2023, and in 2024 the company closed a €3 million funding round led by World Fund, Europe’s leading climate VC. 

Faircado has since become one the largest second-hand shopping tools in Europe through its partnerships with eBay, Vestiaire Collective, Sellpy, Back Market, and more. The AI function now aggregates more than 100 million offers across electronics, books, fashion, and more. De Wilde’s value of sustainability comes into practice at Faircado, too—she says users have saved millions of dollars and tons of CO2 by purchasing used goods through the digital add-on. Most recently, Faircado expanded into the UK with the launch of its browser plug-in. 

De Wilde was able to connect her passion for sustainability with her professional background in Berlin’s startup scene. And she practices what she preaches in her own life—from where she buys her coffee and indoor decor, to how she celebrates her career ‘wins.’

“I’ve always tried to furnish anywhere I’ve lived sustainably,” she tells Fortune. “In fact, it’s at the heart of why I started Faircado.”


The finances

Fortune: What’s been the best investment you’ve ever bought?

A flat in Brussels, where I’m from. I bought it 2 years ago, and it has been a profitable investment since day one, as the rent covers more than my mortgage. I’ve done some renovations to make it more energy efficient so the value has increased already, and it will probably continue to rise as it’s well located. It was quite a bit of work, but I really like to build stuff made to last.

And the worst?

Nothing yet. I’ve been lucky.

What are your living arrangements like: Swanky apartment in the city or suburban sprawling?

I live in Prenzlauer Berg, Berlin. It’s considered a calm, fancy, family-friendly neighborhood, with a lot of small cafés and yoga studios. My flat is filled with art and Scandinavian vintage furniture. I’ve always tried to furnish anywhere I’ve lived sustainably. In fact, it’s at the heart of why I started Faircado. 

Back in 2021, when I moved into this unfurnished flat during the pandemic, I couldn’t just go out to a shop and buy second-hand furniture. So I started doing it online and realised how clunky and time consuming the experience was. Same for clothes, books and electronics. 

How do you commute to work?

By bike! I bike at least an hour a day. It keeps me fit and refreshes my mind. I don’t own a car (and hope I never will need to).

Do you carry a wallet?

I rarely have cash. My favourite bank is Tomorrow, a sustainable bank that invests my money into social and environmental projects. Plus, their cards are really beautiful.

Do you invest in shares?

I’ve played around with Trade Republic a bit. I invested in renewable energy companies that are doing really well at the moment, for instance. Also, eBay, because I truly believe that second-hand is the future, and Spotify, because it’s one of those products that just makes life nicer. 

I’m not going to give anyone advice on the topic, but I would say it’s a good tool to promote businesses you understand and believe belong in the future of our economy.

What personal finance advice would you give your 20-year-old self?

  • Save 20% to 50% of your salary. Move it directly to a savings account on the day you get paid. Make sure your spendings don’t increase at the same rate as your earnings.
  • Buy less but better—and second-hand. Focus on high-quality things that will really bring you long-lasting joy and utility.
  • Never save on experiences and learnings. The things that make you grow are always a good investment (including therapy and trips to the mountains).
  • Be generous with the people and associations you love.
  • Buy a house or a flat as soon as you can. You can then either live in it (and invest your rent into something that will be yours in 20 years), or rent it out and let the mortgage pay itself. It’s a great investment (except if you’re really unlucky, or living in an unstable country), and if sh-t hits the fan you will always have a place to live.

Where’s your go-to wristwatch from?

I still wear the one I bought 15 years ago with the salary from my first student job. I’ve heard it doesn’t fit with my vintage Chanel necklace, but I don’t care.

The necessities 

How do you get your daily coffee fix?

No capsules. I fully boycott Nespresso and Starbucks. But I’m a fan of all ethical coffee brands. The ones who actually pay the farmers behind the coffee beans. I get mine from Coffee Circle, in Berlin. I have a very simple Bialetti Moka machine at home, and we have a proper DeLonghi Dedica Arte espresso machine in the office (second-hand, of course), with a milk foamer for our daily doses of Oatly cappuccinos. Very Berlin Startup vibe.

“Never save on experiences and learnings. The things that make you grow are always a good investment.”

What about eating on the go?

I go out every day, usually with some team members or investors. Berlin offers amazing lunch options for 5 to 12 euros, and as I hate to cook, I don’t see a reason not to eat out. I usually go for a salad, falafel, Italian pizza, or sushi. I don’t need fancy expensive food, just quality ingredients and good vegetarian options to be happy. 

Where do you buy groceries?

At the local organic farmers market, on Saturday mornings.

How often in a week do you dine out versus cook at home?

It used to be 4-5 days of eating out for dinner, but now we have HelloFresh which delivers great healthy recipes at home. So we cook more.

Where do you shop for your work wardrobe?

I buy most of my wardrobe second-hand and only stuff that I need, so I’m shopping on resale platforms (mainly Faircado) and finding unique pieces that way. I wear second-hand Céline, Maje, Comme des Garçons, Chloé, Sézane, Samsøe Samsøe, Acne Studios, etc. The fabric being the most important thing: I almost only wear wool and cotton. 

When I buy new stuff (it’s rare) it would be to support small designer labels of fair fashion, ideally produced in Europe. 

What would be a typical work outfit for you?

Navy blue T-shirt, wide jeans, Chloé boots/Birkenstock Boston.

Are you the proud owner of any futuristic gadgets?

No. I find most gadgets useless. The only futuristic thing I’ve bought is my Cube Nuroad gravel bike, in smokylilac’n’black. But I would say it’s more of a piece of art. A very beautiful and useful piece of art.

The treats

How do you unwind from the top job?

My weekly therapy, journaling, a good run, a yoga class, a drawing class, a dinner with my partner and/or with friends.

“I find most gadgets useless.”

How do you treat yourself when you get a promotion?

I try not to buy things for the sake of it. If I have something to celebrate, I do things that bring me joy: go dancing with my friends, go eating in a nice restaurant, going to a concert or a festival.

How many days of annual leave do you take a year?

I don’t know. I’m never fully off and travel quite a lot for work, so it’s difficult to say. 

I did spend one month in Rwanda (traveling around the national parks and working from the amazing Norrsken House of Kigali) to escape the greyness of Berlin this winter. What struck me was that the people here seem a lot happier than back home. A great reminder of what we actually need: water, some food, a roof, strong communities, a lot of dancing, singing and laughing, and a beautifully preserved environment. That seems to be the best recipe for happiness. 

Here at The Good Life you don’t have to imagine what life at the top looks like anymore: Get real-life inspiration for how the most successful live life.

Fortune wants to hear from business leaders on what their “Good Life” looks like. Get in touch: emma.burleigh@fortune.com 

This story was originally featured on Fortune.com

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Meet LaFawn Davis: A C-suite executive at Indeed who dropped out of college and proved you don’t need a degree to land a top job

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When LaFawn Davis was growing up, she didn’t dream of becoming an astronaut, a doctor, or a teacher…she dreamed of becoming the CEO of seven companies, at once.

This ambition inspired a strong work ethic, one that propelled Davis into the workforce at 14, when she took her first job at a Black-owned flower shop in her hometown of San Jose, California. And once she started working, she never stopped.

Despite her strong work ethic, Davis—who landed her current job as Indeed’s chief people and sustainability officer in May 2024—told HR Brew that her career hasn’t always been smooth, in part because she didn’t have a bachelor’s degree.

“I was told that because I didn’t have a college degree, there were certain roles I couldn’t go for. I was a believer that, regardless of what the job description says, if I felt like I could do it, I would go for it anyway,” Davis told HR Brew.

But she isn’t the only HR pro without a bachelor’s degree. Just 31% of people pros in the US have achieved that level of education, according to an HR Brew/Harris Poll survey conducted in September. Some 12% have an associate’s degree, while 30% have a high school diploma and 8% have less. Meanwhile, 18% have a graduate degree.

Davis shared with HR Brew how she climbed the corporate ladder without a four-year college degree.

Career journey. After graduating high school, Davis enrolled at San José State University. But she said she found herself skipping classes to go to work and decided to drop out and join corporate America. She worked in operational roles at startups during the dotcom era, but when that bubble burst in 2000, she lost her job. And without a bachelor’s degree, Davis said she was turned away from new opportunities.

So at 22, with a newborn to care for, she made the difficult decision to move home with her parents. But she was still determined to rejoin the corporate workforce and fulfill her childhood dream of becoming an executive.

During those post-dotcom years, Davis said she leaned heavily on her network of corporate contacts, who helped her find work as a claims adjustor, executive assistant, and chief of staff. Each role taught her a new admin or people skill. Then, in 2005, she got her big break—she was hired as a program specialist at Google, where she would work for eight years, ending her tenure as its HR business partner for diversity and inclusion.

“I really focus[ed] on a lot of HR programs and initiatives and how diversity, equity, inclusion can be woven throughout the whole process of the employee life cycle,” she said. “I really loved it, and I thought I found what my career path was going to be, as opposed to a job. I felt like I was actually embarking upon a career.”

After Google, Davis said she played a game of “tech company roulette,” moving between employee experience and DEI roles at firms including Yahoo!, eBay, and Paypal. In 2019, nearly 15 years into her HR career, she landed at Indeed as a VP of diversity, inclusion, and belonging.

Skills-first is the future. Davis said she was lucky to have had so many opportunities to break into corporate America without a bachelor’s degree, and wishes the skills-based hiring her employers practiced were more common.

“The skills-first movement is not anti-college degree at all…It is more that a college degree is just not the only route to gaining skills, and helping both people and companies understand what it means to hire for skills,” she said.

Davis said she used to be “ashamed” that she didn’t have a four-year college degree. Nowadays, she enjoys sharing her story, and uses it to inform her work at Indeed, where she strives to make the application process easier for candidates by encouraging companies to adopt a skills-first approach.

“One of the things that I said when I came into Indeed was, ‘We need to drink our own champagne…Whatever we’re going to ask other companies to do, we need to do it ourselves,” she said, adding that Indeed dropped college-degree requirements from its corporate job postings in 2022, and calls itself a fair chance employer.

“I won’t be the CEO of seven consecutive companies at the same time,” she said, but “becoming part of the C-suite, knowing along the journey that I don’t have a college degree, has been a great space of inspiration for others to know they could do the same.”

This report was written by Mikaela Cohen and was originally published by HR Brew.

This story was originally featured on Fortune.com

Continue Reading

Tech News

Meet LaFawn Davis: A C-suite executive at Indeed who dropped out of college and proved you don’t need a degree to land a top job

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When LaFawn Davis was growing up, she didn’t dream of becoming an astronaut, a doctor, or a teacher…she dreamed of becoming the CEO of seven companies, at once.

This ambition inspired a strong work ethic, one that propelled Davis into the workforce at 14, when she took her first job at a Black-owned flower shop in her hometown of San Jose, California. And once she started working, she never stopped.

Despite her strong work ethic, Davis—who landed her current job as Indeed’s chief people and sustainability officer in May 2024—told HR Brew that her career hasn’t always been smooth, in part because she didn’t have a bachelor’s degree.

“I was told that because I didn’t have a college degree, there were certain roles I couldn’t go for. I was a believer that, regardless of what the job description says, if I felt like I could do it, I would go for it anyway,” Davis told HR Brew.

But she isn’t the only HR pro without a bachelor’s degree. Just 31% of people pros in the US have achieved that level of education, according to an HR Brew/Harris Poll survey conducted in September. Some 12% have an associate’s degree, while 30% have a high school diploma and 8% have less. Meanwhile, 18% have a graduate degree.

Davis shared with HR Brew how she climbed the corporate ladder without a four-year college degree.

Career journey. After graduating high school, Davis enrolled at San José State University. But she said she found herself skipping classes to go to work and decided to drop out and join corporate America. She worked in operational roles at startups during the dotcom era, but when that bubble burst in 2000, she lost her job. And without a bachelor’s degree, Davis said she was turned away from new opportunities.

So at 22, with a newborn to care for, she made the difficult decision to move home with her parents. But she was still determined to rejoin the corporate workforce and fulfill her childhood dream of becoming an executive.

During those post-dotcom years, Davis said she leaned heavily on her network of corporate contacts, who helped her find work as a claims adjustor, executive assistant, and chief of staff. Each role taught her a new admin or people skill. Then, in 2005, she got her big break—she was hired as a program specialist at Google, where she would work for eight years, ending her tenure as its HR business partner for diversity and inclusion.

“I really focus[ed] on a lot of HR programs and initiatives and how diversity, equity, inclusion can be woven throughout the whole process of the employee life cycle,” she said. “I really loved it, and I thought I found what my career path was going to be, as opposed to a job. I felt like I was actually embarking upon a career.”

After Google, Davis said she played a game of “tech company roulette,” moving between employee experience and DEI roles at firms including Yahoo!, eBay, and Paypal. In 2019, nearly 15 years into her HR career, she landed at Indeed as a VP of diversity, inclusion, and belonging.

Skills-first is the future. Davis said she was lucky to have had so many opportunities to break into corporate America without a bachelor’s degree, and wishes the skills-based hiring her employers practiced were more common.

“The skills-first movement is not anti-college degree at all…It is more that a college degree is just not the only route to gaining skills, and helping both people and companies understand what it means to hire for skills,” she said.

Davis said she used to be “ashamed” that she didn’t have a four-year college degree. Nowadays, she enjoys sharing her story, and uses it to inform her work at Indeed, where she strives to make the application process easier for candidates by encouraging companies to adopt a skills-first approach.

“One of the things that I said when I came into Indeed was, ‘We need to drink our own champagne…Whatever we’re going to ask other companies to do, we need to do it ourselves,” she said, adding that Indeed dropped college-degree requirements from its corporate job postings in 2022, and calls itself a fair chance employer.

“I won’t be the CEO of seven consecutive companies at the same time,” she said, but “becoming part of the C-suite, knowing along the journey that I don’t have a college degree, has been a great space of inspiration for others to know they could do the same.”

This report was written by Mikaela Cohen and was originally published by HR Brew.

This story was originally featured on Fortune.com

Continue Reading

Tech News

Meet LaFawn Davis: A C-suite executive at Indeed who dropped out of college and proved you don’t need a degree to land a top job

Published

on

By

When LaFawn Davis was growing up, she didn’t dream of becoming an astronaut, a doctor, or a teacher…she dreamed of becoming the CEO of seven companies, at once.

This ambition inspired a strong work ethic, one that propelled Davis into the workforce at 14, when she took her first job at a Black-owned flower shop in her hometown of San Jose, California. And once she started working, she never stopped.

Despite her strong work ethic, Davis—who landed her current job as Indeed’s chief people and sustainability officer in May 2024—told HR Brew that her career hasn’t always been smooth, in part because she didn’t have a bachelor’s degree.

“I was told that because I didn’t have a college degree, there were certain roles I couldn’t go for. I was a believer that, regardless of what the job description says, if I felt like I could do it, I would go for it anyway,” Davis told HR Brew.

But she isn’t the only HR pro without a bachelor’s degree. Just 31% of people pros in the US have achieved that level of education, according to an HR Brew/Harris Poll survey conducted in September. Some 12% have an associate’s degree, while 30% have a high school diploma and 8% have less. Meanwhile, 18% have a graduate degree.

Davis shared with HR Brew how she climbed the corporate ladder without a four-year college degree.

Career journey. After graduating high school, Davis enrolled at San José State University. But she said she found herself skipping classes to go to work and decided to drop out and join corporate America. She worked in operational roles at startups during the dotcom era, but when that bubble burst in 2000, she lost her job. And without a bachelor’s degree, Davis said she was turned away from new opportunities.

So at 22, with a newborn to care for, she made the difficult decision to move home with her parents. But she was still determined to rejoin the corporate workforce and fulfill her childhood dream of becoming an executive.

During those post-dotcom years, Davis said she leaned heavily on her network of corporate contacts, who helped her find work as a claims adjustor, executive assistant, and chief of staff. Each role taught her a new admin or people skill. Then, in 2005, she got her big break—she was hired as a program specialist at Google, where she would work for eight years, ending her tenure as its HR business partner for diversity and inclusion.

“I really focus[ed] on a lot of HR programs and initiatives and how diversity, equity, inclusion can be woven throughout the whole process of the employee life cycle,” she said. “I really loved it, and I thought I found what my career path was going to be, as opposed to a job. I felt like I was actually embarking upon a career.”

After Google, Davis said she played a game of “tech company roulette,” moving between employee experience and DEI roles at firms including Yahoo!, eBay, and Paypal. In 2019, nearly 15 years into her HR career, she landed at Indeed as a VP of diversity, inclusion, and belonging.

Skills-first is the future. Davis said she was lucky to have had so many opportunities to break into corporate America without a bachelor’s degree, and wishes the skills-based hiring her employers practiced were more common.

“The skills-first movement is not anti-college degree at all…It is more that a college degree is just not the only route to gaining skills, and helping both people and companies understand what it means to hire for skills,” she said.

Davis said she used to be “ashamed” that she didn’t have a four-year college degree. Nowadays, she enjoys sharing her story, and uses it to inform her work at Indeed, where she strives to make the application process easier for candidates by encouraging companies to adopt a skills-first approach.

“One of the things that I said when I came into Indeed was, ‘We need to drink our own champagne…Whatever we’re going to ask other companies to do, we need to do it ourselves,” she said, adding that Indeed dropped college-degree requirements from its corporate job postings in 2022, and calls itself a fair chance employer.

“I won’t be the CEO of seven consecutive companies at the same time,” she said, but “becoming part of the C-suite, knowing along the journey that I don’t have a college degree, has been a great space of inspiration for others to know they could do the same.”

This report was written by Mikaela Cohen and was originally published by HR Brew.

This story was originally featured on Fortune.com

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