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Families are being paid $5,000 to move to small towns in states like Indiana and escape a cost of living crisis in big cities

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  • Families are flocking to the middle of the country, desiring affordability and community—and towns are welcoming them with cash in hand.

Many Americans are sick of where they live. Rising housing costs, struggling education and healthcare systems, and dreams of better infrastructure are driving families to reconsider where they call home—and it’s music to the ears of small towns vying for a comeback.

Dozens of localities in states like Indiana, Kentucky, and Mississippi are luring workers away from big cities and into rural and suburban areas. Their promises? Somewhere that prioritizes community and matches their lifestyle—and towns are willing to dish out thousands to prove it’s worth it.

Chris Jensen, mayor of Noblesville, IN—a town outside of Indianapolis—says there’s strong demand for communities that prioritize affordability, safety, and walkability—and there are more towns that offer it than people realize.

“There’s something about Midwest value, there’s something about community that we have here, and I think we should sell it,” Jensen tells Fortune. Noblesville is one of many communities that work with MakeMyMove, a platform that helps towns create campaigns and recruit new high-earning residents.

Those new to Noblesville can enjoy a $5,000 relocation grant, annual memberships to the town’s coworking space and chamber of commerce, and a $500 health and wellness stipend. Others have more creative lures. New Haven, IN, is offering burgers and bourbon with the mayor. In Wabash County, IN, you can join your neighbors on a rafting trip. In Mayfield, KY, they are offering a monthly gift of a dozen locally sourced eggs.

“We’re seeing workers voting with their feet to places like Indiana and Kentucky,” says Evan Hock, co-founder and chief operating officer of MakeMyMove. “For community leaders, this is open season. With a little bit of effort, they can attract the people and income whose economic impact will fund future growth. It’s a good deal for any enterprising mayor.”

Millennials in particular are moving to small towns and rural areas at the highest rate seen in decades, according to an analysis from Realtor.com.

Workers are on the move, and small towns are open arms

During the pandemic, moving out of metropolises was a common practice—with families ditching big city aspirations in favor of places that have been typically characterized as flyover states. Recent research indicates that rural areas may be more conducive homes for children to climb the wealth ladder versus cities like New York.

“Places like New York and San Francisco are amazing,” Hock says. “But for many thousands of people, a good life in these places is unattainable.”

Jensen, who was born and raised in Noblesville and served as mayor for five years, says there are countless examples of families seeking a more tranquil life in a smaller town—either as a remote worker or a small business owner—once they start having kids. He recounts one example where a family from Miami moved to Noblesville: “It’s different when you’re raising kids, and the quality of life piece was so important to them, and they couldn’t believe they were standing talking to the mayor at this event where they were interacting with firefighters and police officers. They said that would not happen where they came from.”

Despite big-name companies like Amazon and JPMorgan Chase calling back employees to the office five days a week, Hock says remote work has been relatively stable, and demand for MakeMyMove programs has never been higher.

“The reality is that there’s a talent shortage in the U.S. and as long as that is the case, talent is in the driver’s seat. If workers see value in small-town USA, which we think they do, these programs will continue to be successful,” he says. 

AJ O’Reilly, a remote UX designer and small business owner, moved with his wife, young daughter, and dog from the Minneapolis–St. Paul area to Noblesville. He says the town offered the perfect balance of a tight-knit community and convenient amenities.

“I was looking for something that I could actually build community and meet people and dive deep in a community, whereas St. Paul was really cool, but it was too big to really build a community,” says O’Reilly.

He says programs like MakeMyMove make sense considering states and local governments are often eager to offer businesses financial incentives to move, so why not people?

After visiting Noblesville, he and his wife bought their house sight unseen with just a video tour from a realtor: “We were so confident that we wanted to live in Noblesville.”

Little-known towns provide untapped potential

States like Indiana get a bad rap, says Colby Flye, a remote worker in the tech industry who also recently moved to Noblesville with his family. In reality, many little-known areas have great parks and neighborhoods—you just have to find the “hidden gems.”

“These places might not be well known, but they have strong communities. You won’t find any better affordability in places like these,” Flye tells Fortune. “If you’re really looking to settle down, make a home nest and really build something for the future, go ahead and make the move.” 

Because of its proximity to Indianapolis, Noblesville’s average housing cost is close to $369,000, according to Zillow. That’s slightly higher than the national average of about $357,000.

Other MakeMyMove areas have much lower housing costs, but the affordability secret may be catching on. The average home value in Mayfield, KY, is about $143,500—up 11% from last year.

“We encourage every American to take stock of their community. You only get one life, so might as well live it in a place that moves you. A better life is out there,” says Hock.

This story was originally featured on Fortune.com

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Baidu releases reasoning AI model to take on DeepSeek

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Baidu Inc. released a new artificial intelligence model that articulates its reasoning, in an apparent bid to regain momentum against up-and-coming rivals like DeepSeek.

The Ernie X1 model by China’s internet search leader works similarly to DeepSeek R1 — which shocked Silicon Valley by offering comparable performance to the world’s best chatbots at a fraction of their development cost. Baidu’s reasoning model excels in areas like daily dialogs, complex calculations and logical deduction, it said in a statement Sunday.

Baidu also upgraded its flagship foundation model to Ernie 4.5. It immediately made all tiers of its service  — including the X1 model — free for its chatbot users, several weeks than earlier previously planned. 

The Beijing-based company was the first in China’s trillion-dollar tech sector to launch a chatbot modeled after OpenAI’s ChatGPT, but rival chatbots from ByteDance Ltd. and Moonshot AI soon took over in popularity. Open-sourced models like Alibaba’s Qwen and then DeepSeek gained greater recognition within the global developer community.

Ernie 4.5 outperforms OpenAI’s latest GPT 4.5 in text generation, Baidu said, citing several industry benchmarks.

Baidu has declared that it will make Ernie AI models open-source from June 30, representing a major strategic shift after the rise of DeepSeek. It also integrated the R1 model into its search engine — its bread-and-butter business.

The generative AI boom showed up in Baidu’s December-quarter results via a 26% jump in cloud revenue. That rise, driven by services provided to developers chasing computing power, was overshadowed by weak advertising sales amid China’s economic malaise.

Baidu concluded last month a drawn-out deal to acquire the YY Live streaming platform Joyy Inc. The $2.1 billion takeover released some $1.6 billion that Baidu previously deposited into escrow accounts, which it plans to invest into AI and cloud infrastructure.

This story was originally featured on Fortune.com

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China maps out plan to raise incomes and boost consumption

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China will take steps to revive consumption by boosting people’s incomes, the official Xinhua News Agency reported on Sunday, citing a statement from the State Council.

Other measures include stabilizing the stock and real estate markets, and offering incentives to raise the country’s birth rate, as the government tries to ease the deflationary pressures afflicting the economy.

Beijing will promote “reasonable growth” in wages and establish a sound mechanism for adjusting the minimum wage, Xinhua reported. It will also look at setting up a childcare subsidy system, as well as strengthening how investment can support consumption. 

Read More: Why China Is Struggling to Escape Cycle of Deflation: QuickTake

Invigorating consumption has been a challenge for the government since the end of the pandemic. Retail sales have been anemic while consumer prices fell into deflation in February for the first time in over a year.

At annual parliamentary meetings this month, the country’s leadership made boosting consumption their top priority for the first time since President Xi Jinping came to power over a decade ago.

Chinese stocks rallied the most in two months on Friday after the State Council, China’s cabinet, announced that officials from the finance ministry, the central bank and other government departments plan to hold a press conference Monday on measures to boost consumption.

Other highlights of the plan:

  • Enlarge variety of bond-related products suitable for individual investors
  • Adopt multiple measures to promote increase in farm incomes
  • Raise financial help for some students
  • Appropriately increase the basic pension for retirees
  • Ensure timely and full distribution of unemployment benefits
  • Support tourist attractions in expanding services and the reasonable extension of business hours
  • Support opening of duty-free shops in cities where conditions permit
  • Boost support for trade-in programs
  • Lower the interest rate on housing provident fund loans at an appropriate time
  • Scale back restrictions on consumption in an orderly manner
  • Accelerate the development of new technologies and products such as smart wearables and autonomous driving

This story was originally featured on Fortune.com

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New Prime Minister Mark Carney vows Canada will ‘never, ever’ be part of the US as he seeks alliances in Europe

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New Canadian Prime Minister Mark Carney is heading to Paris and London on Monday to seek alliances as he deals with U.S. President Donald Trump’s attacks on Canada’s sovereignty and economy.

Carney is purposely making his first foreign trip to the capital cities of the two countries that shaped Canada’s early existence.

At his swearing-in ceremony on Friday, Carney noted the country was built on the bedrock of three peoples, French, English and Indigenous, and said Canada is fundamentally different from America and will “never, ever, in any way shape or form, be part of the United States.”

“The Trump factor is the reason for the trip. The Trump factor towers over everything else Carney must deal with,” said Nelson Wiseman, professor emeritus at the University of Toronto.

Carney, a former central banker who turned 60 on Sunday, will meet with French President Emmanuel Macron in Paris on Monday and later travel to London to sit down with U.K. Prime Minister Keir Starmer in an effort to diversify trade and perhaps coordinate a response to Trump’s tariffs.

He will also meet with King Charles III, the head of state in Canada. The trip to England is a bit a homecoming, as Carney is a former governor of the Bank of England, the first noncitizen to be named to the role in the bank’s 300-plus-year history.

Carney then travels to the edge of Canada’s Arctic to “reaffirm Canada’s Arctic security and sovereignty” before returning to Ottawa where he’s expected to call an election within days.

Carney has said he’s ready to meet with Trump if he shows respect for Canadian sovereignty. He said he doesn’t plan to visit Washington at the moment but hopes to have a phone call with the president soon.

Sweeping tariffs of 25% and Trump’s talk of making Canada the 51st U.S. state have infuriated Canadians, and many are avoiding buying American goods when they can.

Carney’s government is reviewing the purchase of U.S.-made F-35 fighter jets in light of Trump’s trade war.

The governing Liberal Party had appeared poised for a historic election defeat this year until Trump declared economic war and repeatedly has said Canada should become the 51st state. Now the party and its new leader could come out on top.

Robert Bothwell, a professor of Canadian history and international relations at the University of Toronto, said Carney is wise not to visit Trump.

“There’s no point in going to Washington,” Bothwell said. “As (former Prime Minister Justin) Trudeau’s treatment shows, all that results in is a crude attempt by Trump to humiliate his guests. Nor can you have a rational conversation with someone who simply sits there and repeats disproven lies.”

Bothwell said that Trump demands respect, “but it’s often a one-way street, asking others to set aside their self-respect to bend to his will.”

Daniel Béland, a political science professor at McGill University in Montreal, said it is absolutely essential that Canada diversify trade amidst the ongoing trade war with the United States. More than 75% of Canada’s exports go to the U.S.

Béland said Arctic sovereignty is also a key issue for Canada.

“President Trump’s aggressive talk about both Canada and Greenland and the apparent rapprochement between Russia, a strong Arctic power, and the United States under Trump have increased anxieties about our control over this remote yet highly strategic region,” Béland said.

This story was originally featured on Fortune.com

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