Tech News
Beyond Concorde: One man’s quest to bring back supersonic travel becomes reality

When British Airways retired its Concorde fleet in 2003, few imagined that would be the demise of supersonic passenger travel for the foreseeable future. However, one man refused to accept it and has been striving to make his dream a reality since 2014, when he founded U.S. supersonic aircraft manufacturer Boom.
Blake Scholl’s vision to restore supersonic travel and make it both commercially viable and luxurious has been regarded by many as pie in the sky. However, his critics have been eating their words as the Boom’s demonstrator aircraft went supersonic four times in January 2025 to prove his concept.
Blake Scholl, CEO of Boom

Blake has always been interested in aviation and earned his private pilot’s license in 2008. However, his early career began as a software engineer with Amazon, eventually selling a small company to Groupon followed by multiple leadership roles with Groupon. He was inspired to start Boom after seeing Concorde in a museum and wondering why aviation had taken such a step backward with no contenders to replace the iconic aircraft. General wisdom said that supersonic travel was no longer financially viable, but Blake refused to accept that modern technology could not be applied to overcome the issues.
Blake decided to educate himself and “bought every textbook I could find, I took remedial calculus and physics classes along with an aeronautical design class. I started building a spreadsheet model of the airplane and the market.” This led him to believe that you could develop existing Boeing 787 technology and apply it to supersonic travel.
Using a carbon composite airframe and making it long and thin, you would need to put in twice as many engines. The aircraft should then be able to go twice as fast and reduce the cost of flying supersonic by about three-quarters, which was the major problem with Concorde.
Confident he had found a way forward, in 2014 he founded Boom.
Blake’s vision includes keeping pricing broadly in line with existing business class fares rather than Concorde, which was priced at first class levels “for rockstars and royalty”, beyond the reach of most people.
He expects the price for New York to London to be around $3,500 per ticket to break even, giving an expected fare of around $5,000. There are also plans for future models of their aircraft, Overture, to bring costs down even lower and be within reach of the average traveler.
He is also focused on ensuring that the onboard experience is as comfortable as possible, compared to Concorde’s seats which were more like something from a low-cost airline. Most airline manufacturers outsource their seating, but Boom is keen to keep this in-house and has a small team working on the designs.
Due to the shorter flights, there are no plans to include flatbeds, keeping costs and the aircraft’s weight down. With 64 seats, there is a dedicated baggage space for every seat so you don’t need to worry about boarding late and not finding room.
For now, Blake is keeping tight-lipped about the exact designs but promises something unexpected to wow customers. Passengers will also enjoy views of the earth from the edge of space as Boom will cruise and climb like Concorde up to an altitude of around 60,000ft.
Overture will still be fuel intensive like Concorde, needing around double the fuel of conventional aircraft, but that just intensifies Boom’s desire to make aviation more sustainable. Most modern aircraft can only use around 50% sustainable aviation fuel (SAF) whereas Overture will be built to run on 100% SAF.
Currently, SAF is too expensive and in too short supply to be viable for mass supply. However, Blake believes that Boom may help increase the supply of SAF as they can support the additional cost due to passengers being willing to pay a premium for a supersonic flight.
Blake has faced numerous setbacks along the way, such as finding out that the required airframe was 2000 lbs overweight when they were already halfway through building it. Each time under his leadership, the Boom team kept going until they found the solution. All the trials and tribulations finally felt worth it when Boom went supersonic for the first time. Blake says “I was watching the live stream and we watched the Mach number tick over to more than one, which was one of the greatest moments in my life.” Not content with achieving what many people believed was impossible to bring back commercial supersonic flight, Blake is even more ambitious and plans to train to fly their supersonic aircraft.
Boom’s demonstrator aircraft, XB-1, on its supersonic flight

Part of the commercial viability of Boom is down to its “Boomless” technology. While Concorde created a supersonic boom that limited its supersonic travel to being over water, Boom has found a solution to the issue.
In the six times they broke the sound barrier recently, the demonstrator did not create a single supersonic boom. Overture’s autopilot will continuously optimize speed for Boomless Cruise based on atmospheric conditions. Boomless Cruise is possible at speeds up to Mach 1.3, with typical speed between Mach 1.1 and 1.2. Once over the water where the sonic boom is not an issue, speeds of Mach 1.7 will be achieved.
With the Boomless Cruise, speeds are 40-50% faster than conventional airliners, which means a flight from New York to Los Angeles can be up to 90 minutes shorter. With a flight time of around 4 hours and the time difference, you can arrive only an hour after departure, local time. The longest the aircraft can fly continuously is around 4250nm, equivalent to around nine hours flying time at conventional speeds. However, longer flights such as Australia would be possible with a refueling stop, similar to how airlines operate today. It is hoped that the future generation of the aircraft will have an even longer range.
Boom is working on a fairly short timeframe for delivering aircraft that Blake believes will carry fare-paying passengers within the next five years, with 2029 being the expected launch date. Production on the first aircraft will start in around 18 months with the first test flight expected in 2028.
The aircraft manufacturer already has 130 orders and pre-orders from multiple airlines, including American Airlines, United Airlines and Japan Air. It is interesting that the original operators of Concorde, Air France and British Airways, have not yet formally expressed an interest. Still, Blake is confident that once the concept is proven with firm orders, most major airlines will have to offer supersonic travel to compete.
Rendering of Boom’s supersonic passenger aircraft

While the concept of supersonic aircraft may seem like a hugely costly endeavor, Blake believes in keeping team sizes small for both working together efficiently and keeping costs low. Due to this method of working, he believes that the company will break even by 2030, which is impressive so soon after the commercial launch of the aircraft.
The recent supersonic flights not only proved Blake’s critics wrong, but also culminated many years of hard work to make his long-held dream take flight. Blake Scholl’s unwavering vision and desire to do things differently may lead to Boom being as revolutionary to aircraft as Apple was to mobile phones.
This story was originally featured on Fortune.com
Tech News
Struggling consumers skimp on chips and cigarettes as convenience store sales slip

Consumers are forgoing bags of Doritos and packs of cigarettes as convenience stores across the U.S. face sales declines. It’s another sign of stress for Americans, who are dealing with ever-changing tariff policies, fears of stagflation, and a potential recession.
Sales volume at U.S. convenience stores dropped 4.3% in the year ending Feb. 23, according to data from Circana, a Chicago-based market-research firm, and first reported by the Wall Street Journal. Refrigerated and frozen products, tobacco, and general food sales saw some of the steepest declines.
The sales slip comes as working-class and middle-class households are pulling back spending and overall consumer sentiment is dropping due in part to President Donald Trump’s ongoing trade war and fast-changing tariff policies. Top CEOs like JP Morgan’s Jamie Dimon are becoming increasingly worried about the possible inflationary and recessionary effects of the president’s evolving policies.
There are other factors at play, like higher gas prices, WSJ reported. Though the cost is coming down now, it has been elevated, meaning people have less to spend on a quick snack or drink inside a gas station’s convenience store. And some consumers are looking for healthier options.
And it’s not just convenience items. Consumers say they are planning to pull back discretionary spending in a number of areas, according to McKinsey & Co., including apparel, footwear, and electronics. In general, Americans have less in their checking and savings to absorb higher prices.
That said, Jeff Lenard, vice president of media and strategic communications at the National Association of Convenience Stores, says some of the lost consumer dollars stores are experiencing in packaged food is going toward prepared food in the stores, so not all is lost. Still, he says consumer sentiment is not strong and stores “really need to fight for customers.”
This story was originally featured on Fortune.com
Tech News
It’s Pi Day! Here are the best freebies and discounts for pizza and other pie-related goodies

- Pi Day is March 14. Plenty of restaurants and pizza shops are offering deals for cheap or free pizzas and pies. Even more have deals for $3.14.
As you sat in elementary school or junior high and your math teacher began introducing algebraic terms to your vocabulary, you (like many others) may have thought “there’s no way I’ll use this once I’m out of school.” That may be true with integrating factors and centroids, but Pi can save you some money.
The ratio of the circumference of a circle is 3.14 (though the number itself goes on forever). Long ago, math nerds declared March 14 (3/14) Pi Day. And it didn’t take long for marketers to capitalize on that.
Head to your local dessert store, grocer, or bakery and there are better-than-average odds you can get a discount on an apple, cherry, or blueberry pie today. But the discounts don’t end there. Here’s a roundup of retailers, many of whom specialize in pizza pie, offering discounts and freebies on Friday, March 14.
Pizza bargains on Pi Day
Papa John’s
Buy one large or extra-large pizza at the regular price and get one for $3.14 today. You’ll need to be a Papa Rewards member, though.
California Pizza Kitchen
Spend $25 on anything at the restaurant and you can add an Original BBQ Chicken, Pepperoni, or Traditional Cheese pizza for $3.14. You’ll need to enroll in CPK Rewards or use the app to take advantage of the offer.
Marco’s Pizza
Get a medium one-topping pizza for $3.14 when you purchase a large or extra-large pizza. Use the code PIDAY.
Cici’s Pizza
Buy a medium or large one-topping pizza ad get another for $3.14. Cici’s also uses PIDAY as the coupon code.
Mountain Mike’s Pizza
Mountain rewards members can get a free mini pizza with the purchase of a 20 oz. bottled beverage.
Blaze Pizza
Buy one 11-inch pizza and get a second for $3.14 today. And by taking advantage of the offer today, you’ll get a code for the chain’s app that give you another buy-one-get-one-for-$3.14 deal to be used later this month.
Grimaldi’s Pizza
Don’t want a whole pie? Get a giant slices for $3.14 from 11 a.m. to 3 p.m. today.
Non-pizza pie deals
Perkins Restaurants
Not all the deals are pizza-related. Perkins customers can present their server with this coupon to get a slice of pie with the purchas of any entrée.
Famous Dave’s
The BBQ chain is offering a free slice of Bakers Square pie to anyone who makes a $10 minimum purchase.
Village Inn
Get a free slice of pie with the purchase of an entrée and beverage
This story was originally featured on Fortune.com
Tech News
Florida has become such a popular place to move that real-estate developers are building homes on top of orange groves to accommodate the exploding population

LAKE WALES, Fla. (AP) — As Trevor Murphy pulls up to his dad’s 20-acre (8-hectare) grove in one of the fastest-growing counties in the United States, he points to the cookie-cutter, one-story homes encroaching on the orange trees from all sides.
“At some point, this isn’t going to be an orange grove anymore,” Murphy, a third-generation grower, says as he gazes at the rows of trees in Lake Wales, Florida. “You look around here, and it’s all houses, and that’s going to happen here.”
Polk County, which includes Lake Wales, contains more acres of citrus than any other county in Florida. And in 2023, more people moved to Polk County than any other county in the country.
Population growth, hurricanes and a vicious citrus greening disease have left the Florida orange industry reeling. Consumers are drinking less orange juice, citrus growers are folding up their operations in the state and the major juice company Tropicana is struggling to stay afloat. With huge numbers of people moving into Florida’s orange growing areas, developers are increasingly building homes on what were once orange groves.
Many growers are now making the difficult decision to sell orange groves that have been in their families for generations to developers building homes to house the growing population.
Others, like Murphy, are sticking it out, hoping to survive until a bug-free tree or other options arrive to repel the disease or treat the trees.
Mounting concerns
When Hurricane Irma blasted through the state’s orange belt in 2017, Florida’s signature crop already had been on a downward spiral for two decades because of the greening disease. Next came a major freeze and two more hurricanes in 2022, followed by two hurricanes last year. A tree that loses branches and foliage in a hurricane can take three years to recover, Murphy said.
Those catastrophes contributed to a 90% decline in orange production over the past two decades. Citrus groves in Florida, which covered more than 832,00 acres (336,698 hectares) at the turn of the century, populated scarcely 275,000 acres (111,288 hectares) last year, and California has eclipsed Florida as the nation’s leading citrus producer.
“Losing the citrus industry is not an option. This industry is … so ingrained in Florida. Citrus is synonymous with Florida,” Matt Joyner, CEO of trade association Florida Citrus Mutual told Florida lawmakers recently.
Nevertheless, Alico Inc., one of Florida’s biggest growers, announced this year that it plans to wind down its citrus operations on more than 53,000 acres (21,000 hectares), saying its production has declined by almost three-quarters in a decade.
That decision hurts processors, including Tropicana, which rely on Alico’s fruit to produce orange juice and must now operate at reduced capacity. Orange juice consumption in the U.S. has been declining for the past two decades, despite a small bump during the COVID-19 pandemic.
A prominent growers group, the Gulf Citrus Growers Association, closed its doors last year.
Location, location, location
Pressure on citrus farming is also growing from one of the state’s other biggest industries: real estate.
Florida expanded by more than 467,000 people last year to 23 million people, making it the third largest state in the nation. And more homes must be built to house that ever-growing population.
Some prominent, multigenerational citrus families each have been putting hundreds of acres (hectares) of groves up for sale for millions of dollars, or as much as $25,000 an acre.
Murphy owns several hundred acres (hectares) of groves and says he has no plans to abandon the industry, though last year he closed a citrus grove caretaking business that managed thousands of acres for other owners.
However, he also has a real estate license, which is useful given the amount of land that is changing hands. He recently sold off acres in Polk County to a home developer, and has used that money to pay off debt and develop plans to replant thousands of trees in more productive groves.
“I would like to think that we’re at the bottom, and we’re starting to climb back up that hill,” Murphy says.
A bug-free tree
A whole ecosystem of businesses dependent on Florida citrus is at risk if the crops fail, including 33,000 full-time and part-time jobs and an economic impact of $6.8 billion in Florida alone. Besides growers, there are juice processors, grove caretakers, fertilizer sellers, packing houses, nurseries and candy manufacturers, all hoping for a fix for citrus greening disease.
Tom Davidson, whose parents founded Davidson of Dundee Citrus Candy and Jelly Factory in Lake Wales in 1966, says the drop in citrus production has impacted what flavor jellies the business is able to produce and the prices it charges to customers.
“We’re really hoping that the scientists can get this figured out so we can we can get back to what we did,” Davidson says.
Researchers have been working for eight years on a genetically modified tree that can kill the tiny insects responsible for citrus greening. The process involves inserting a gene into a citrus tree that produces a protein that can kill baby Asian citrus psyllids by making holes in their guts, according to Lukasz Stelinski, an entomology professor at the University of Florida/Institute of Food and Agricultural Sciences’ Citrus Research and Education Center.
It could be at least three years before bug-resistant trees can be planted, leaving Florida growers looking for help from other technologies. They include planting trees inside protective screens and covering young trees with white bags to keep out the bugs, injecting trees with an antibiotic, and finding trees that have become resistant to greening through natural mutation and distributing them to other groves.
“It’s kind of like being a Lions fan before the Detroit Lions started to win games,” Stelinski says. “I’m hoping that we are making that turnaround.”
This story was originally featured on Fortune.com
-
Tech News3 months ago
How Costco’s formula for reaching uncertain consumers is pushing shares past $1,000 to all-time highs
-
Tech News3 months ago
Luigi Mangione hires top lawyer—whose husband is representing Sean ‘Diddy’ Combs
-
Tech News3 months ago
Lego bricks have won over adults, growing its $10 billion toy market foothold—and there’s more to come
-
Tech News3 months ago
Quentin Tarantino thinks movies are still better than TV shows like Yellowstone
-
Tech News3 months ago
Inside the FOMC: Boston Fed President Susan Collins on changing her mind, teamwork, and the alchemy behind the base rate
-
Tech News3 months ago
Nancy Pelosi has hip replacement surgery at a US military hospital in Germany after falling at Battle of the Bulge ceremony
-
Tech News3 months ago
Trump and members of Congress want drones shot down while more are spotted near military facilities
-
Tech News3 months ago
Hundreds of OpenAI’s current and ex-employees are about to get a huge payday by cashing out up to $10 million each in a private stock sale